Evaluation 3

What have you learned from your audience feedback?

As a way to ensure that our target audience would enjoy the final media products once they were finished we constantly showed early drafts of all of products so that we would be provided with constructive feedback that could be used to improve on the drafts so that in the end the target audience would enjoy are products more because they were shaped by their ideas which builds a personal relationship with us. The most important bits of feedback that we received over the entire project can be scene in the below presentation.

Evaluation 3 from Hamerton1

The feedback that we had been given reflected on our target audience for our film. This is due to most of our audience being part of the tribed wire and fun-atic psychographs. Firstly, the tribed wire psychographic are people who use a lot of technology in there everyday life and are usually between a teenager – young adult, This has affected the feedback we have been given as it gave us not only the thoughts of the younger generation but also the view point of people who constantly use technology and in this day and age it is extremely important for a film studio to utilise this to their advantage by uploading posters, trailers and information on the film on the studios social media as all the tribed wire people will immediately see this before anyone else and they will be hyped for the film’s release. The feedback that I received that conformed to this would be for the film poster and trailer as originally, I had no links to the films social media pages which would of limited a large amount of my audience if they were unaware of social media pages they would be unable to follow the films production and may become disinterested in it.

Now looking at the fun-atic psychograph they are in the same age category as tribed wire however unlike them fun-atics are people who seek thrills and fun to entertain them, they usually do things in groups as it will be more exciting to do than being on their own. So, feedback from this psychograph would involve around making the film more exciting maybe by adding in a more intense soundtrack or by adding more action scenes such as fight and chase scenes. The feedback that we received from this psychographic can be seen in the drafts for the poster and magazine as the feedback for original draft as it was received poorly with one person saying that the ‘This poster is abysmal’ and a more informative piece of feedback stated that ‘The poster is too simple as it only shows the face and nothing else’ making them look boring which would be a major put off for any fun-atic so we made sure that the second drafts looked much more detailed and interesting.

These were not the only factors that could off determined the feedback we got. Another could have been the gender of our target audience. This could change our feedback as if our audience mainly consisted of males they may wish to see more intense, scary things in our film trailer as they will enjoy it more because it is more thrilling for them. On the other hand, while not all female audience members some may wish to have lesser scary content in the film so that they will enjoy it more. Looking at our feedback and questionnaire I can see that most of our audience are male which explain how many of the answers to the questionnaire asked to make the film trailer more intense and thrilling.

Another factor affecting the feedback is the age of our target audience. This is because younger audiences are more likely to want to see exciting, intense films compared to older audiences. This is because at that age young people are more willing to do thrilling things as they may be unable to do them when they get older.  Looking at the feedback from my questionnaire I can also tell that most of my target audience are young adults so having more intense scenes in the trailer. However, when I looked at my feedback I noticed that some of the feedback that I received from older members of my target audience where more analytical with more in depth responses such as this response I got for my first poster draft 'The face makes the poster very intense . I like the font on this one because of how angular and aggressive it looks. Has a good tagline but also has too much dead space'. This feedback was very useful as it clearly told me what was good, what was bad and what could be improved in lots of detail.