Action/Horror Questionnaire

As part of my groups audience research we have all come together to create a questionnaire to give out to our potential audience here you can see a copy of the questionnaire:

Action/Horror Questionnaire

1.      How old are you?

12 – 14   15 – 16  17 – 18  19 – 20  21 – 25  26 - 30  31 - 35  36 – 40+

2.      What is your gender

Male   Female

3.      Which one of these descriptions best suits you? (Circle one)

       Tribe Wired: Digital, free-spirited, creative young person

       Fun/atics: Aspirational, fun-seeking, active young person

Renaissance Women: Active, caring, affluent

       Rugged Traditionalist: Traditional male values, love of the outdoors

Dynamic Duo: Part of a Hard-driving, High-involvement couple

Priority Parent: Family values, activities, media strongly dominant

Home Solider: Home-centric, family-oriented, materially ambitious

Struggling Single: High aspirations, low economic status

Settled Elder: Devout, older, sedentary lifestyles

Free Bird: Vital, active, altruistic

4.      What social class do you believe you are in?

A: Upper class

 B: Middle class

     C1: Low middle class

           C2: Skilled working class 

D: Working class

E: Non-working

5.      What 3 things do you expect to see in an action film?

6.      What 3 things do you expect to see in a horror film?

7.      Would you be interested in seeing an Action/Horror film?

Yes     no

8.      In an action/horror film what setting would you expect it to have?

Natural (Forest, woods, cave)    Urban (school, prison, abandoned building)

9.      Out of the given choices what role would you like to see the main character as?

Average person   solider  college student  hero

10.  Which one of these film magazines have you heard of?

           Empire   Total Film   So Film  Sight and Sound  none of them

  

11.  What do you expect the most to see on the front cover of a film magazine?

Film Screen shots  Actors  Advertising upcoming films   Information about articles  Other (please specify in space below)

12.   The colours on a magazine cover should be

              Vibrant    Contrasting    Bold   Bright   Dark

13. By looking at these film posters, which one makes you, want to watch the film more? (Circle chosen poster)

14. Why did you choose this poster?

15. What information should appear on a poster?

16. Should the trailer have a cliff-hanger ending?

        Yes      No

17.Why do you believe this?

18. What would you expect to see in an action-horror trailer?